TARGET : Men 7/77 years old
VALUES : Team spirit, Fraternity, Virility
FC Barcelona is one of the most supported teams in the world, and has the largest social media following in the world among sports teams. Barcelona's players have won a record number of Ballon d'Or awards (11), as well as a record number of FIFA World Player of the Year awards (7). In 2010, three players who came through the club's youth academy (Messi, Iniesta and Xavi) were chosen as the three best players in the world in the FIFA Ballon d'Or awards, an unprecedented feat for players from the same football school.